Google Now Offering Location-Based Search Results

March 2nd, 2010

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Google recently added the ability to search by location to its ever-growing list of search-sorting options. This will be a groundbreaking shift for local business owners taking part in paid-search.

Consider the following scenario:

You’re a dry-cleaner serving a metropolitan city and its surrounding areas, including suburbs, 2 or 3 counties, and countless incorporated town names. If you wanted to only advertise to people living in those areas who are searching for the term “dry-cleaner”, you’d have to guess what else they might type in (as it relates to their location). If your shop is in the city limits, and your customers are j

ust across the county line, they may not see your paid-search advertising.

But thanks to the change Google recently made, it won’t matter anymore.

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Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

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