March 30th, 2010
Are you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?
Read the rest of this entry »
Filed under: Display Advertising, Marketing, Paid Search | Tags: ad, advertising, behavioral targeting, click-through, conversion, convert, display, Marketing, Paid Search | No Comments »
December 23rd, 2009
Chances are, your ultimate goal in digital marketing is to build an engaged community around your product or service. While everyone won’t became a raving fan, the more eyeballs you can attract, the better your results will be.
Here are 3 strategies you can start using today to get more listening to what you have to say.
Read the rest of this entry »
Filed under: Blogging, Marketing | Tags: audience, Blogging, controversy, free, Marketing, traffic | 1 Comment »
