So, You Want to Run a PPC Campaign … What Should You Know About Ad Copy?

January 21st, 2013

by Mandy Lauman

Congratulations! You’ve made an important leap for your business by deciding to invest in a pay-per-click (PPC) campaign. But, this is only the beginning! One of your next important steps is writing ad copy. This can be tricky as you have to write compelling ad copy while making sure to follow the publisher’s guidelines (Google, Bing, Yahoo!, etc.).

For today, we’ll just focus on some of the more important tips to get you started:

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Filed under: Marketing, Paid Search | Tags: , , , | 1 Comment »

Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: , , , , , , , , , , , , | 3 Comments »

What I Learned Today from a Facebook Post …

December 15th, 2011

South_Central_Media_Golden_Voice

by Marcus Snyder

The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.

Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me. Read the rest of this entry »

Filed under: Marketing, Online Reputation, Social Media | Tags: , , , , , | 2 Comments »

Google Maps + Advertising = ?

November 29th, 2011

by Marcus Snyder

Consider this: When potential customers look up your business online and see your Google Maps listing, they’re hit with a promotional ad for your services. Genius, right? Well, maybe.

This hypothetical can easily become a reality as Google Adwords recently extended their reach to include their Google Maps service. It’s time to gather your marketing team because with the right approach, there’s a lot of potential here for your business. However, while you’re doing that, you might want to gather your public relations team, too.

So, what could possibly go wrong? The short answer is: everything. Read the rest of this entry »

Filed under: Marketing, Online Reputation, Paid Search, PR | Tags: , , , , | 1 Comment »

Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

Filed under: Marketing, Paid Search, SEO, Social Media | Tags: , , , , , | No Comments »

Is Google Harming Your Brand?

January 25th, 2011

(Note: This article references “scam”-related suggestions in Google, but really could be about any negative-keyword or term that Google may be suggesting about your brand.)

While most companies would love to show up higher in search-engines, can you imagine a situation where showing up first on Google is a bad thing?

This blog has an interesting article about a client that had this exact issue. Google was suggesting the company’s brand name + the word ‘scam’ in their suggested results.

How would you feel about a company if when you typed in their name, the word ‘scam’ was added to the brand name and suggested by Google?

While this function of Google is certainly useful for finding companies that truly ARE scams (and avoiding them), what happens when Google gets it wrong? Or more importantly: why is Google getting it wrong in the first place? Read the rest of this entry »

Filed under: Content, PR, SEO | Tags: , , , , , , | 1 Comment »

How Do They Know You Want Doggy Toothpaste? (Behavioral Targeting in Ads)

March 30th, 2010

dogAre you ever on a webpage, and out of the corner of your eye you notice an ad that seems to be custom made for you? You might be on a website that shares great recipes, but the ad is for toothpaste for dogs. Toothpaste for dogs may be strange enough in its own right, but what really intrigues you is that you were just searching for some doggy toothpaste the other day. How do they know you’re interested in toothpaste for dogs?

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Filed under: Display Advertising, Marketing, Paid Search | Tags: , , , , , , , , | 1 Comment »

Be an Eyeball Magnet – 3 Ways to Get More Traffic Today

December 23rd, 2009

Chances are, your ultimate goal in digital marketing is to build an engaged community around your product or service. While everyone won’t became a raving fan, the more eyeballs you can attract, the better your results will be.

Here are 3 strategies you can start using today to get more listening to what you have to say.

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Filed under: Blogging, Marketing | Tags: , , , , , | 1 Comment »