Generalization – The Conversion-Killing Landing Page Mistake
July 6th, 2010
The number one conversion-killing mistake for any landing page is being too general.
If you’re an auto dealership looking to shine a spotlight on your hot new 2010 mid-size SUV lines, then why fill the limited real estate you have for content on your landing page with general information about your brand and dealership?
Because it’s too tempting (and often much easier for busy business owners) to simply re-use existing Website content to populate your landing page. After all, it’s all about driving traffic … right?
Filed under: Landing Pages | Tags: landing page conversion, landing page copy, ppc ad copy | View Comments
