Intro to Quality Score

December 3rd, 2012

by Daniel Hadaway

Hang around with search marketing geeks for long and you’ll most likely hear the term “Quality Score” mentioned a few times. But what is Quality Score?

Quality Score is a number that Google assigns to each keyword in a PPC campaign that represents how relevant your ad is to a person’s search query. It’s important to remember that Quality Score is merely an estimate of the likelihood of a user finding what they are looking for via your ad. Read the rest of this entry »

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