SEO 101: Introducing the Title Tag

Arguably the most important on-page element when it comes to SEO optimization, the title tag is a crucial bit of meta information that you (or the search bots) can’t afford to neglect.

A bit of background on the title tag:

1. Describes the page content – Conveys to the user and search bot exactly what this page is about.
2. Influences (along with the content of your page + other elements) page relevancy.
3. Shows up in three important places – Search results page, browser, social media and browser favorites/bookmarks

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