3 Reasons for Updating Content on Your Website

November 6th, 2012

Why You Should Update Your Websiteby Kristin Sartain

We often come across websites and can tell the content hasn’t been updated in months or even years. While some types of businesses may require constant content updates such as inventory updates or disseminating news, other businesses might find it hard to think of why they need to update their content. Here are a few reasons and examples to get you thinking about why it’s important to frequently update the text and images on your site: Read the rest of this entry »

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Power to the … Movie Studios?

August 22nd, 2012
Last week Google implemented a change in how it determines search results that could have profound implications for a large variety of websites. Google announced that it was changing how it determined search results for certain sites in order to keep pirated or illegal content from its results. These changes are being heralded by many as giving too much power to copyright holders, and an example of what some claim as Google’s increasing willingness to give power to copyright holders over individual websites.
Basically, Google is now taking into consideration how many “valid copyright removal notices” it receives for a particular site when compiling search results. It’s important to note that copyright removal notices are basically a form of complaint that anyone can easily file. In many cases, removal notices are filed with Google for a variety of reasons that may be considered “valid” by Google, but are not “valid” according to law.
For example: Let’s say you’re running a blog that covers the goofy wardrobe choices of news anchors on a local TV station. In one post, you share a screen shot of a recent broadcast as a reference for your critique of what the anchor was wearing. From a technical perspective, that TV broadcast (and all images contained therein) belong to the news station. Fair Use law allows you to post the image, even though it is copyrighted, because you are referencing it for a “journalistic” purpose. But the local news station may not see it that way.
The local station may decide that it doesn’t like you making fun of its anchors, and starts a campaign to drown your site in copyright complaints. By doing so, Google will see a bunch of complaints related to your website, and may eventually stop showing your site in search results.- even though the complaints are based on a misinterpretation or misunderstanding of the law.
What Google has done in this case, in essence, is give the power to take down your website to the local news station. Over time, this makes Google even more vulnerable to gaming, especially by heavy-handed rights owners like movie studios and record labels.
Now Google says it will only consider “valid” complaints, but won’t explain how it determines what a “valid” complaint is. Additionally, some of Google’s own properties, like YouTube, are exempt from this filtering.
Google is always making changes and responding to user demand- so hopefully in this case, enough noise will be made to incite a change in this practice. In the meantime, we’ll have to trust that Google is doing the right thing and sticking by it’s famous mantra “Don’t Be Evil”.

Google Changes by South Central Mediaby Daniel Hadaway

Last week Google implemented a change in how it determines search results that could have profound implications for a large variety of websites. Google announced that it was changing how it determined search results for certain sites in order to keep pirated or illegal content from its results. These changes are being heralded by many as giving too much power to copyright holders, and an example of what some claim as Google’s increasing willingness to give power to copyright holders over individual websites.

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Google-Mandering

January 31st, 2012

by Alan Laidlaw

Google enraged the masses last week by changing their privacy policy  – mainly because it reminded everyone that Google had a privacy policy. The company who was formerly a poster child for open source, flipped from serving the 99% to acting like the dreaded 1%. Just before that, Google changed their search algorithm to promote their own social networks (Google+, YouTube) over Twitter and Facebook. The public outcry was so intense that it culminated into bookmarklet called Don’t Be Evil.

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Three Search Engine Changes We’ll See in 2012

January 16th, 2012

by Marcus Snyder

2012 Image2012 is certain to come with a lot of changes in the way that search engines work. More importantly, we’re going to see a lot of changes to the way that search results that show up. I’ve collected a few things that I think we’ll see (or in some cases, see more of) in 2012:


Search algorithms will continue moving toward personalized results.

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Pick the Best Marketing Medium for Your Business

December 20th, 2011

Social Consumer Infographicby Daniel Hadaway

If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.

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What I Learned Today from a Facebook Post …

December 15th, 2011

South_Central_Media_Golden_Voice

by Marcus Snyder

The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.

Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me. Read the rest of this entry »

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Marketers: SEO Generates Leads, But Social Is the Future

November 8th, 2011

The State of Digital Marketing

by Daniel Hadaway

Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:

SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »

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Is Google Harming Your Brand?

January 25th, 2011

(Note: This article references “scam”-related suggestions in Google, but really could be about any negative-keyword or term that Google may be suggesting about your brand.)

While most companies would love to show up higher in search-engines, can you imagine a situation where showing up first on Google is a bad thing?

This blog has an interesting article about a client that had this exact issue. Google was suggesting the company’s brand name + the word ‘scam’ in their suggested results.

How would you feel about a company if when you typed in their name, the word ‘scam’ was added to the brand name and suggested by Google?

While this function of Google is certainly useful for finding companies that truly ARE scams (and avoiding them), what happens when Google gets it wrong? Or more importantly: why is Google getting it wrong in the first place? Read the rest of this entry »

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