January 31st, 2012
by Alan Laidlaw
Google enraged the masses last week by changing their privacy policy - mainly because it reminded everyone that Google had a privacy policy. The company who was formerly a poster child for open source, flipped from serving the 99% to acting like the dreaded 1%. Just before that, Google changed their search algorithm to promote their own social networks (Google+, YouTube) over Twitter and Facebook. The public outcry was so intense that it culminated into bookmarklet called Don’t Be Evil.
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Filed under: SEO | Tags: controversy, facebook, google, SEO, Social Media | View Comments
January 9th, 2012
by Daniel Hadaway
Recently, I’ve been hearing ads on the radio for a national company that provides email distribution software for small businesses. This company has made a name for itself by spending big bucks on traditional advertising promoting their online software to send email newsletters. Now I’ve heard their ads before, but this one stuck out in my mind, for one big reason.
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Filed under: Email Marketing, Social Media | Tags: audience, conversion, Email Marketing, email marketing content, email marketing subject lines, fans, followers, Social Media | View Comments
December 20th, 2011
by Daniel Hadaway
If you’re planning to begin marketing your business online, there’s a chance you’ve got a plan laid out for all the different types of marketing you’d like to utilize. It’s important to note, however, that while most businesses will see success from all online marketing channels, different types of online marketing lend themselves more favorably to specific vertical markets.
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Filed under: Display Advertising, Marketing, Online Reputation, Paid Search, SEO, Social Media, Web Design | Tags: ad, advertising, audience, click-through, conversion, conversion rates, convert, display, google, Marketing, Paid Search, SEO, Social Media | View Comments
December 15th, 2011
by Marcus Snyder
The year is almost over and that can only mean one thing – list season. Every one who is anyone is busy creating their lists of 2011 and Facebook is no exception as they recently posted the 40 Most Shared Articles in 2011.
Most of the headlines jumped out as being extremely familiar. After all, who could forget the announcement of the 13th Zodiac Sign or the homeless man with a golden-voice? Not me. Read the rest of this entry »
Filed under: Marketing, Online Reputation, Social Media | Tags: facebook, link building, Marketing, Online Reputation, SEO, Social Media | View Comments
November 8th, 2011
by Daniel Hadaway
Search Engine Land just posted an infographic based on some research they recently wrapped. The 2011 State of Digital Marketing Report provides some key insights into how marketers are viewing the roles SEO, Search and Social Media play in effective marketing:
SEO currently has the biggest impact on lead generation. Marketers (both B2B and B2C) currently view SEO as the most effective tool for generating leads, which isn’t surprising considering the positive perception and emphasis the digital marketing world has placed on it during the past 5 years. But, the current emphasis and “trendiness” of social media as a marketing tool is driving change on this front… Read the rest of this entry »
Filed under: Marketing, Paid Search, SEO, Social Media | Tags: advertising, display, Marketing, Paid Search, SEO, Social Media | View Comments
