Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

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What Makes a Great Landing Page?

December 16th, 2010

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

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The Future of Twitter?

April 7th, 2010

Twitter BirdWe came across this article today. It’s one of the more intriguing articles we’ve seen about Twitter in a long, long time. It compares Twitter to the emerging desktop computing platform in the 80’s… And we all know where that ended up.

If you have any interest at all in Twitter, you owe it to yourself to give this article a thorough read:

The Twitter Platform’s Inflection Point

P.S. Be sure to read the comments on the post as well, as there are some great insights to be found.

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Styling Web Links and How it Applies to You

February 13th, 2010

link icon b&w2Smashing Magazine has a great article on best practices for styling web links. It’s really a great read, so be sure to check it out.

After reading through the article, we realized that many of the principles driving these best practices are excellent principles for your business to follow in its online presence.

Here are a few of the best practices discussed and how they relate to an effective web presence:

Read the rest of this entry »

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Better User Experience with Storytelling

February 11th, 2010

ux-2Smashing Magazine is a great blog for those of us interested in web design. They just posted the second part in a series called Better User Experience with Storytelling.

The article covers great storytelling not only in web sites, but in industrial design, product packaging, architecture and more.

It’s a great read and definitely worth your time.

Check it out here and view Part 1 here.

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