Want Your Paid Search Ads to Perform Better?

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

What Makes a Great Landing Page?

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

Get a Cool Summary of Your Website

If you have a website (and chances are you do), and you’d like to get a good technical overview of how it’s doing, you owe it to yourself to check out WooRank.

WooRank is a free website analysis tool that gives some great info on your  website that you may not have already known. In fact, you can enter any website address at all and get a free report instantly – great for checking out the competition.

While the information isn’t as detailed or as extensive as what an actual person or paid service would give, it’s still a pretty neat overview of a website, and can give you some clues as to what you might need to improve.

Check it out here: WooRank