The Buzz Word is Responsive!

January 28th, 2013

by Emily Dunbar-Daugherty

It’s been said that by 2014, mobile devices (including smart phones and tablets) will access the Internet more frequently than desktop computers. Think about it – in less than two years, the majority of the population will be viewing your website from a mobile device! Over 25% of the world’s four billion mobile phones are smart phones, and that number is growing rapidly. In the past, most companies had a website and a separate mobile site, but those days are long gone.

Ensuring that your website simply shows up on a mobile device isn’t enough anymore. Now, in order to quickly and effectively get your message across to any potential clients or customers, the emphasis is on making the website responsive to the device it’s being viewed on.

So, what does a responsive site look like?  A responsive site responds to the device that accesses it and automatically adjusts the design accordingly. If you view the site from a desktop computer or laptop, it looks like a traditional website. If you view it from a tablet, the design adjusts to fit the smaller frame, and if you view it from a smart phone, it condenses even more with simplified navigation. This reconfiguration allows the user to move around the site more easily than in a non-responsive site which in-turn gives the visitor quick and easy access to your business information! This enhanced experience will help to increase your chances of turning a visitor into a customer.

Leaving it up to the visitor to zoom in on your website and move all over the page to find what they are looking for provides a poor user experience. If you don’t make it easy on the user to find what they’re looking for, you take the chance of consumers leaving your site. 74% of consumers, including myself, will wait only five seconds for a web page to load on their mobile device before abandoning the site. It may seem insane, but it’s true. If I visit a website on my phone that isn’t responsive or optimized for my device, I’ll never go back. Chances are good that other potential clients will feel the same way.

If you are interested in creating or updating an existing website, now is the best time to talk with your developer about making your website responsive. If you wait until later, you could end up spending a lot more money down the road than you would if you build it right the first time! If you would like more information on what makes a website effective, please contact me and I will be more than happy to help!

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Photoshop is Not Dead

December 11th, 2012

by Sean Shaw

Recently, the web design and development community has been tossing around the idea that Photoshop is on its way out (http://bit.ly/JIiWJF). The theory is that the design process that used to be done in Photoshop can now be completed through development. While we can accomplish what we do in Photoshop through code, that doesn’t necessarily mean that we should completely stop using it.
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Want Your Paid Search Ads to Perform Better?

November 18th, 2011

Mobile Optimized Websites

by Daniel Hadaway

In September, Google announced a new factor for landing page quality score that they will be considering when serving up paid search ads. This new factor is whether or not the website for the advertiser is mobile-optimized.

If your website is mobile-optimized, Google is more likely to show your ad higher up in the paid search listings. Google will be determining the quality of your site’s mobile experience based on several factors including: Read the rest of this entry »

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What Makes a Great Landing Page?

December 16th, 2010

Landing pages are the bread and butter (or cheese and bacon, if you prefer) of most digital marketing campaigns. Virtually all other marketing efforts are moot if prospects aren’t converted into customers with a well-crafted landing page.

While efforts can be made to lead a prospect towards doing business with you via Paid Search, Display Advertising, Social Media, and Email Marketing- none of them are as directly responsible for obtaining new customers as a landing page.

So, what makes a great (effective) landing page? While definitely not exhaustive, here is a list of the Big 3 indicators of landing page success. Get these three items in place, and you’ll be well on your way to a land filled with unicorns, double rainbows, and most importantly: full pockets. Read the rest of this entry »

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Get a Cool Summary of Your Website

January 31st, 2010

woorankIf you have a website (and chances are you do), and you’d like to get a good technical overview of how it’s doing, you owe it to yourself to check out WooRank.

WooRank is a free website analysis tool that gives some great info on your  website that you may not have already known. In fact, you can enter any website address at all and get a free report instantly – great for checking out the competition.

While the information isn’t as detailed or as extensive as what an actual person or paid service would give, it’s still a pretty neat overview of a website, and can give you some clues as to what you might need to improve.

Check it out here: WooRank

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